Proudly Texan, Uniquely You. Style That Speaks From Home.
Shop the latest fashion trends with What She’s Wearing. Find stylish clothing
Stylish Women’s Apparel
What She’s Wearing: Sustainable Southern Style
Embrace your Texas spirit with sustainable, southern style. What She’s Wearing is an e-commerce clothing boutique that celebrates the beauty and strength of women. We offer a curated collection of stylish and comfortable clothing, put together with you in mind. The perfect everyday, high quantity, eye catching pieces. Everyone deserves to be asked “ what are you wearing?!”
Founded by a mother-daughter duo, Kenna Holloway and Kim Taylor, What She’s Wearing is rooted in family and Texas pride. We believe in empowering women to express their individuality while investing in high quality pieces to last years.
Shop with us and discover a wide range of dresses, from flowy maxi dresses to flirty rompers. We offer cozy sweaters, breezy blouses, and everything in between to suit every occasion. Our collection of tops, bottoms, sets and dresses are designed to flatter every figure. And don’t forget to complete your look with our selection of jewelry, purses and shoes.
Join the What She’s Wearing family and experience the difference.
July 2022
THE START!
What She’s Wearing officially opened its e- commerce doors! Launching on social media and our website!
Dec 2023
Let the shows begin!
We participated in our very first pop up event that changed our game! To this day we’ve been apart of 50+ events with other local small businesses.
2024
Dallas Market
We began attending Dallas Market to curate our collections in person. We’ve made the best relationships with vendors and have loved working so closely with them while working together to have pieces to represent us!
July 2024
What She’s Wearing turns 2
Since year 2 we’ve set up shop at The Market at Roanoke and continued selling online, through Instagram and Facebook!
Quality Product
the perfect piece for EVERY occasion
1k
Customers and Counting
98%
Customer Satisfaction
Reviews
Excellent
I’m obsessed with What She’s Wearing! Every time I look online, I find unique and trendy pieces for each season. The clothing is great quality and shipping or pickup is super easy and quick. Kenna and Kim are the best to shop with and make online and in person shopping so easy and fun!
The quality is amazing, I’ve ordered a few times now and every piece has been a win!!!
★★★★★
Micayla Kiselak
Highly Recommended
Every time I buy something from WSW, I’m so impressed! The clothes are stylish and super comfy. The ordering process is so easy, and they always have great customer service! I love that this is a Mother/Daughter ran boutique, makes ordering from here all the more special! Great people, great quality. Highly recommend!
★★★★★
Kennedy Curry
Outstanding customer feedback
I am OBSESSED with What She’s Wearing!! Every piece of clothing I have bought from WSW makes me feel so good and confident about myself! What She’s Wearing is one of my favorite boutiques🤍😍
★★★★★
Maddie Wells
